WHY YOU NEED TO STOP CHEWING YOUR USUAL GUM NOW.
Mainly because you need to ditch the plastic.
I am not just talking about the plastic in the packaging but the actual chewing gum itself. The key ingredient in regular chewing gum is polyethylene: a plastic used in the manufacture of tyres, adhesives, plastic bottles and plastic toys.
Regular chewing gum is made of the same plastic used to make plastic bottles
You won’t find plastic on the ingredients list in regular chewing gum because it is hidden under the term ‘gum base’. That’s one of the reasons awareness around the plastic content in regular chewing gum is so low and why have been chewing on plastic unknowingly for years.
Plastic is the reason chewing gum gets stuck on our streets for hundreds of years - the plastic does not break down.
Our recent instagram poll showed that 47% of OH MY GUM!’s followers had no idea that mainstream chewing gum is made with plastic so it is clear we have a long way to go in raising awareness around hidden plastics.
OH MY GUM! is plastic-free and plant-based chewing gum made with chicle
If you are looking for an eco-friendly alternative to your usual chewing gum, make the sustainable switch to plant-based plastic-free chewing gum and chew on chicle.
Chicle is sap from the sapodilla tree in Mexico and don’t worry - no trees are cut down during the extraction process. Chicle is biodegradable and that’s why we use chicle as our base in OH MY GUM!.
Chicle is actually what chewing gum was originally made of before the discovery that chewing gum could be made cheaply with plastic. OH MY GUM! is taking chewing gum back to its plant-based roots (in style!) and that’s one of the reasons our tagline is ‘gum as it should be’.
Now that you are in the know, please help to spread the word around the hidden plastic in regular chewing gum. Chew on chicle - it is the easiest eco-friendly swap ever xx